Stop Selling 'no' by Making Your Data Work for You!

More and more industries are finding new ways to use technology, and retail stores are no less. Now that online shopping is becoming more and more 'normal', it is therefore logical that vegetables, fruit, clothing, toys, etc. are also ordered online and delivered to the front door. For chains such as Albert Heijn and MediaMarkt, the benefits of investing in a digital transformation outweigh the risks. Customers expect more from their shopping experience and thanks to data and technology, retail stores can now live up to that too.

What is the most important step to take Retail to the online domain and how do they ensure that their physical stores still remain attractive? By investing in technology that helps leverage the available data to provide a better experience for their customers. Especially with the holidays such as Black Friday, Cyber ​​Monday, Sinterklaas and Christmas coming up!

Deploying Data is Worth it

Major investments in new technology can be a financial risk for many retail stores/chains. This is because the margins are relatively low. The fact that many chains are still taking the step towards a tech-oriented experience shows how far the power of data goes. We have long seen the transport and logistics sector, pharmaceutical companies and governments deploy digital transformation tactics to gain advantage. Because the benefit outweighs the risks, and the retail industry is starting to see that too.

Smart Shopping Means Smart Products

For a chain such as Albert Heijn, for example, product data is very important. The company is fully committed to having smart products. By demanding in-depth data from their suppliers, customers know exactly what they are getting. Because today's customer is more aware of products; who produces it and where does it go. By investing in this digital information, supermarkets such as Albert Heijn are working on their credibility. Not only as an authority in their stores, but also as an online chain.

The Future of Shopping is Digital

Many people often do not notice the digitization of the logistics sector. These digital changes are clearly visible in the Retail sector, partly due to pick-up points and home delivery. Major steps are therefore being taken in the background to streamline the process.

Now that the digital transformation and the use of data are permeating almost all sectors - and therefore also in the world of Retail - we are really seeing what the possibilities are. The future of grocery shopping is therefore digital, including through:

• Ordering online
• Apps with recipes, digital showrooms, wishlists, recommendations and shoppinglists
• In-depth productinformation
• Smart inventory and stock tracking - avoid under-stocking or over-stocking
• More and more self-scan kiosks

Stop Selling No by Using Correct Data

There's nothing more annoying than having to say 'no' in the world of Retail, but stores also don't want to be stuck with way too much stock when the holidays are over. By using the available data correctly, you can automate and streamline these processes and gain more control to close the holidays with a bang! Contact us today to see how we can help you with these challenges.