One of the biggest challenges for Retailers in 2023 is to provide the best Omnichannel Experience. Think of your webshop, in your physical store, but also on various Social Media and E-commerce platforms. A PIM system offers one central place for the most important product information, but how do you best implement this solution?
One of the biggest challenges for Retailers in 2023 is to offer the best Omnichannel Experience. Just having a physical store with good personnel or only having a webshop will not be enough to remain successful.
To offer this omnichannel experience you need a solution that makes sure your products/services are offered on different places with the same prices and descriptions. Think about your webshop, in your physical store but also on different Social Media and E-commerce platforms.
We’ve talked about this before but the easiest way to make sure everything is up to date on all assigned platforms is to implement a Product Information Management system (PIM). A PIM system offers one central place for the most important product information. This means that you collect, enrich and exchange the information in the PIM. The next step is to distribute this correct information to various sales channels such as a BigCommerce webshop.
Here are some of the key reasons why a PIM connector is important for webshops and E-commerce Platforms:
But what about the smaller customers and platforms that are not connected to the PIM system that can only use XML files for example? Or having your product data in sync with your own TMS/WMS/ERP systems? It would save you even more time and effort if a connector like that existed…
ECS International has developed a PIM connector with which you can automatically retrieve the correct data from your PIM System (eg Katana). Our PIM connector converts this information into the correct and desired format and will then automatically add it to an end system and/or E-Commerce platform. The connection is made through APIs and will make sure your PIM system will be able to connect and sync all enriched product information without any manual interference and risk of spreading incorrect information.
If you would like to know more about the ECS PIM connector and how we can securely communicate your data and systems, please contact ECS via our contact form or via +31 229 57 4331.
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